Module 5, Part 4 - How Consumer Make Choices - Internal Factors

Module 5, Part 4 - How Consumer Make Choices - Internal Factors

The Influence of Media on Culture

14/08/2007 2:22AM

Episode Synopsis "Module 5, Part 4 - How Consumer Make Choices - Internal Factors"

There are at least five major internal factors influencing consumption - motivation, learning and memory, personality and self-concept, attitudes, and information processing.

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