Episode Synopsis "Module 3, Part 3 - The Nature of Mass Communications"

The five common characteristics of mass communications organizations: Usually produced by formal and complex organizations ("professional communicators"); Organizations have multiple gatekeepers; Need a great deal of money to operate; Exist to make a profit; And have a great deal of competition.

Listen "Module 3, Part 3 - The Nature of Mass Communications"

More episodes of the podcast The Influence of Media on Culture

• Module 6, Part 4 - Advertising Techniques, Emotion, continued
• Module 6, Part 4 - Advertising Techniques, Emotion
• Module 6, Part 3 - Advertising Techniques, Facts
• Module 6, Part 2 - Advertising Techniques, Motivation
• Module 6, Part 1 - Advertising Literacy, continued
• Module 6, Part 1 - Advertising Literacy
• Module 5, Part 4 - How Consumer Make Choices - Internal Factors
• Module 5, Part 3 - How Consumer Make Choices - External Factors
• Module 5, Part 2 - The Development of a Consumer Culture
• Module 5, Part 1 - Why Consumers Consume
• Module 4, Part 4 - The Interaction of Mass Media and Mass Culture
• Module 4, Part 3 - The Interaction of Mass Media and Mass Culture
• Module 4, Part 2 - The Interaction of Mass Media and Mass Culture
• Module 4, Part 1 - The Interaction of Mass Media and Mass Culture
• Module 3, Part 7 - Uses of Mass Media
• Module 3, Part 6, continued - New Media Landscapes
• Module 3, Part 6 - New Media Landscapes
• Module 3, Part 5 - Current Trends in Mass Communication
• Module 3, Part 4, continued - The Role of Mass Communication in Society
• Module 3, Part 4 - The Role of Mass Communication in Society
• Module 3, Part 3 - The Nature of Mass Communications
• Module 3, Part 2, Continued - Communications Settings
• Module 3, Part 2 - Communications Settings
• Module 3, Part 1 - The Communications Process
• Module 2, Part 3 - The Functions and Effects of Culture
• Module 2, Part 2 - Developing a Common Culture
• Module 2, Part 1 - What is Culture?
• Module 1 - Technical Orientation