Episode Synopsis "Episode 6 - Launching a Brand; From Start-Up to Nationwide Distribution"

In this episode of The FMCG In-Crowd, Segun Akinwoleola, the founder of The Gym Kitchen, shares the highs and lows of launching a startup brand including his top tips for success with retailers and why he believes that diversity within FMCG is so important.

Listen "Episode 6 - Launching a Brand; From Start-Up to Nationwide Distribution"

More episodes of the podcast The FMCG In-Crowd

• Episode 1 - Value Perception
• Episode 2 - Price as a Driver of Choice
• Episode 3 - EDLP
• Episode 4 - Promotional Effectiveness
• Episode 5 - Shopper-Centric Innovation
• Episode 6 - Launching a Brand; From Start-Up to Nationwide Distribution