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Episode Synopsis "Episode 5 - Shopper-Centric Innovation"
In this episode of The FMCG In-Crowd, we bring together guests from across the world of innovation to discuss NPD within the FMCG industry. Our guests share their thoughts on what it delivers to the end consumer, some of the key considerations that manufacturers and retailers should take into account when developing a new product as well as whether recent events have changed the way we approach innovation.
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