ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Episode Synopsis "Episode 3 - EDLP"
EDLP seems to be a perennial discussion but was brought into sharper focus in 2020 when Tesco announced their Great Prices Everyday strategy. We talk to our guests about their thoughts on EDLP and under what circumstances it can be considered successful for a category and brand.
In God we trust