Episode Synopsis "Episode 4 - Promotional Effectiveness"

During the final episode, we address the role of promotional effectiveness measurement and the various measures of promotional success.

Listen "Episode 4 - Promotional Effectiveness"

More episodes of the podcast The FMCG In-Crowd

• Episode 1 - Value Perception
• Episode 2 - Price as a Driver of Choice
• Episode 3 - EDLP
• Episode 4 - Promotional Effectiveness
• Episode 5 - Shopper-Centric Innovation
• Episode 6 - Launching a Brand; From Start-Up to Nationwide Distribution