Episode Synopsis "Episode 2 - Price as a Driver of Choice"

We chat to our guests about the role of price as a driver of shopper choice. As part of the conversation, we address whether the events of 2020 have altered shopper’s perceptions of price.

Listen "Episode 2 - Price as a Driver of Choice"

More episodes of the podcast The FMCG In-Crowd

• Episode 1 - Value Perception
• Episode 2 - Price as a Driver of Choice
• Episode 3 - EDLP
• Episode 4 - Promotional Effectiveness
• Episode 5 - Shopper-Centric Innovation
• Episode 6 - Launching a Brand; From Start-Up to Nationwide Distribution