In today’s episode, we explore why saying you care about customers isn’t enough, and why showing it through video is one of the most effective ways to build brand trust in 2025. From founder-led content to behind-the-scenes transparency, brands are now expected to prove their claims through real, visceral experiences. Video isn’t just another content format. It’s your brand’s most believable proof point.We spotlight Cadence, the modular container brand, as a case study in how vulnerability, user-generated content, and real product demos can create emotional equity. You'll also hear ASTIGS’ “3-Second Test” for measuring whether your videos earn trust or trigger the scroll. If your brand is still relying on headlines and polish alone, this episode will challenge you to rethink what makes you credible…and memorable.Produced by ASTIGS Design Inc. – Creative-as-a-Service💡 Plug Us In | 🎧 Subscribe to the full series | 📩 Read Brand Amplifier Today

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