Misalignment is one of the most overlooked threats to brand trust. In Episode 39, Edmund Manasan explores how small gaps between your messaging and your reality can quietly erode credibility, and what to do about it before it’s too late. From Bud Light’s crisis in inclusivity to Shein’s failed sustainability pivot, Better.com’s cultural disconnect, and Peloton’s identity drift, we examine how even top brands fall into this trap.Through real-world case studies and hard-earned lessons, we unpack why internal culture, leadership behavior, and operational decisions must align with what your brand promises to the world. Because when the cracks show, it’s not your logo that breaks, it’s trust.Produced by ASTIGS Design Inc. – Creative-as-a-Service💡 Plug Us In | 🎧 Subscribe to the full series | 📩 Read Brand Amplifier Today

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