Episode 37: Brand Refresh vs. Full Rebrand: What’s the Real Difference?

25/08/2025 8 min Episodio 37

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Episode Synopsis

When your brand starts to feel outdated or misaligned, what’s the right move – a subtle refresh or a full-scale rebrand? In this episode, host Edmund Manasan breaks down the critical differences between the two, showing how each path carries distinct implications for your identity, resources, and audience trust. From Baskin-Robbins’ nostalgic refresh to Burberry’s bold redefinition, we explore how leading brands made the call and what lessons you can take away when making your own.We walk you through a clear decision framework to help determine which option fits your brand’s current state. Whether you’re facing evolving audiences, shifting strategies, or just a dated design, this episode will help you avoid costly mistakes and choose the change that truly fits your story.Produced by ASTIGS Design Inc. – Creative-as-a-Service💡 Plug Us In | 🎧 Subscribe to the full series | 📩 Read Brand Amplifier Today

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