When a rebrand fails, it’s not just a creative misstep, it’s a trust problem. In this episode of Rebrand 100: The Podcast Series, host Edmund Manasan unpacks five infamous rebranding disasters, from Gap’s lightning-fast logo reversal to Tropicana’s sales crash.We dig into why these efforts backfired, the critical steps that were skipped, and how you can protect your brand from the same fate. Whether you’re a startup planning your first identity or an established company eyeing a refresh, these stories will help you navigate the rebranding process with clarity and care.Produced by ASTIGS Design Inc. – Creative-as-a-Service💡 Plug Us In | 🎧 Subscribe to the full series | 📩 Read Brand Amplifier Today

Ver todos los episodios