“It’s not how fast you drive, it’s how late you brake.”That’s just one of the perspective-shifting insights Rory Sutherland, Vice Chairman of Ogilvy UK, drops in this Marketing Masterclass with Jon Ratcliffe.From the overlooked power of long-form copy to why YouTube has become the world’s customer support hotline, Rory unpacks the quirks of human behaviour, the role of creativity in an AI-driven world, and why occasional failure is proof you’re trying hard enough.In this episode, you’ll discover:Why efficiency metrics can’t replace true creativityHow breakthrough ideas often come from lucky accidentsWhy video has become the dominant way people solve problemsThe future value of human ingenuity in the age of AIWitty, surprising, and packed with perspective-shifting ideas from one of advertising’s most original thinkers.

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