Part 2 of 3 from our Speaker Series, recorded live in partnership with Red & Yellow Creative School of Business.William Battersby knows what it takes to turn a homegrown idea into a global success. As CEO of BOS Brands, he’s led the transformation of a proudly South African iced tea into an internationally recognised brand.In this conversation with Verusha Maharaj, MD at Red & Yellow, William shares the lessons he’s learned from building brands across London, Cape Town, and beyond. From navigating the balance between storytelling and sales, to shaping company culture, to why innovation and authenticity are non-negotiable, this episode is packed with insights for students, marketers, entrepreneurs, and anyone interested in purposeful business growth.Listen in as William reflects on leadership, global expansion, and why your brand, not your product, is your strongest defence.

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