Marketing Masterclass with Senior Product Marketing Manager at Tide, Katy Carter

Marketing Masterclasses
26/08/2025 33 min

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Episode Synopsis

South African-born product marketing expert Katy Carter shares her unconventional journey from yachting to leading growth at one of the UK’s fastest-growing digital banks, Tide.In this episode, Katy opens up about:Navigating competitive global marketsTurning complex financial solutions into simple, compelling storiesThe role great leadership has played in her careerExpect insights on product launches vs. adoption, working across cultures, using AI for smarter marketing, and why taking your shot matters more than you think.

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