Your brand isn’t the hero, your audience is.In this episode of Marketing Masterclass, we sit down with Tom Fenwick-Smith, Senior Conceptual Creative & Strategy Social Lead at VodafoneThree, to explore what it really means to be social-first in today’s world.From feature films to TikTok, Tom’s journey shows how bold ideas, creator partnerships, and a willingness to take risks can transform brands.He shares:Why creators are key to building brand authenticityHow to sell risky ideas to risk-averse peopleWhy network sideways is career-changing adviceHow to turn your quirks and “weird” into your greatest USPPacked with insights on creativity, social strategy, and brand building, this episode is a must-listen for anyone navigating the future of marketing.

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