Curiosity, Courage & Compassion: Your Marketing Career Trifecta with Heineken Global Brands Director, Natasha Maharaj

Marketing Masterclasses
25/09/2025 19 min

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Episode Synopsis

Marketing isn’t about making ads anymore, it’s about being part of the culture.In this episode, we chat with Natasha Maharaj, Global Brands Director at The HEINEKEN Company, about her 20+ year journey in the industry and how she’s stayed ahead of the curve.Natasha shares why she believes we need AI along with human touch to create truly powerful marketing and how letting go of control can spark even greater creativity.

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