Marketing Masterclass with Sweepsouth's Head of Design, Caterina Toffoli-Metcalfe

Marketing Masterclasses
01/09/2025 1h 6min

Listen "Marketing Masterclass with Sweepsouth's Head of Design, Caterina Toffoli-Metcalfe"

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Episode Synopsis

"When one of our campaigns performs well, it’s not just numbers on a graph,  it’s jobs being created and food on the table.”In this Marketing Masterclass, Caterina Toffoli-Metcalfe (Head of Design at Sweepsouth) shares how purpose-driven creativity and people-first leadership shaped her journey from Yuppiechef to Pernod Ricard, and why authentic impact matters more than ever.🎧 Listen for insights on:Why culture is built in small daily actions, not one-off eventsHow to lead with energy and empathyBalancing creativity, structure, and purpose

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