From Estee Lauder to PepsiCo to Nestlé, Zakithi Mncwango has built some of South Africa’s most loved brands. In this episode of Marketing Masterclasses, Lara chats to Zakithi all about her journey as an “accidental marketer” and the lessons she’s learned along the way.We dive into:Why creators are the gateway to authenticity and relevanceHow consumers can spot an ad a mile awayThe role of AI in building always-on, empathetic brand enginesLeadership lessons on balancing empathy with toughnessWhether you’re a student of marketing or a seasoned professional, Zakithi’s insights on culture, creativity, and brand building will leave you inspired.

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