People can spot inauthenticity instantly and brands are no exception.In this episode, Sibongile Mndebele shares how to build brands that truly resonate, drawing on her experience shaping iconic flavours at Simba and leading with values in a fast-paced digital world.We explore:Why authenticity is your brand’s most valuable currencyHow AI can enhance, not replace, creative thinkingThe one quality Sibo prioritizes above experience when hiringWhy “I care” is the message she wants the world to know about herTune in for a mix of practical career advice, heartfelt leadership lessons, and data-driven insights that every marketer can apply.

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