From academia to entrepreneurship to leading marketing for South Africa’s largest health, wellness and beauty retailer, Melanie Van Rooy’s career is a masterclass in reinvention.In this episode, the Clicks Group CMO shares her journey and the lessons she’s learned about leadership, brand building, and staying relevant in 2025.We cover:Moving from selling to solving and delivering joyBuilding trust, empathy, and value for customers and teamsWhy digital marketing is a science, not guessworkThe role of EQ in leadershipReinventing yourself at any stage of lifeWhether you’re a marketing student, a brand leader, or just navigating your next career move, Melanie’s story will inspire you to embrace change and lead with heart.

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