JCIRA: Curious and Interesting

JCIRA: Curious and Interesting

Por: Sukki Yoon
You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.
92 episodios disponibles

Latest episodes of the podcast JCIRA: Curious and Interesting

Mostrando página 4 de 5

44. 2-3: The ideal advertising professor 17/05/2023
44. 2-2: Paid vaccine ads on Facebook 17/05/2023
44. 2-1: Advertising in the times of COVID 17/05/2023
44. 1-6: Advertising role of CSR and strategic investment in R&D 13/02/2023
44. 1-5: Empathy or escape? Disgust-evoking charity appeals 13/02/2023
44. 1-4: Influencer marketing on social media 13/02/2023
44. 1-3: Culture at arm’s length 13/02/2023
44. 1-2: Blockchain technology in advertising 13/02/2023
44. 1-1: The face of nonbinary beauty communication on Instagram 13/02/2023
43. 4-5: I already donated, so don’t tell me to recycle 12/11/2022
43. 4-4: Is this the best a man can get? 12/11/2022
43. 4-3: Listicles versus narratives 12/11/2022
43. 4-2: I choose to watch ads that matter to me 12/11/2022
43. 4-1: What do COVID-19 ads intend to accomplish? 12/11/2022
43. 3-5: Thematic congruency in brand placements: Memory versus attitude. 16/08/2022
43. 3-4 Group or individual workouts: Gain-framed or loss-framed discounts? 16/08/2022
43. 3-3: How persuasion knowledge stands between adolescent skepticism and identification in influencer marketing 16/08/2022
43. 3-2: Kidfluencing! How calls to action, brand logo, and disclosure affect parental video appraisals 16/08/2022
43. 3-1: How do children and adolescents react when social media influencers inform their audiences that they are advertising products? 16/08/2022
43. 2-7: Effects of disclosure, product placement, and ad–context congruence 03/05/2022
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