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Listen "44. 1-2: Blockchain technology in advertising"
Episode Synopsis
Joseph T. Yun & Joanna Strycharz (2023) Building the Future of Digital Advertising One Block at a Time: How Blockchain Technology Can Change Advertising Practice and Research, Journal of Current Issues & Research in Advertising, 44:1, 24-37, DOI: 10.1080/10641734.2022.2090464
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