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Listen "43. 3-5: Thematic congruency in brand placements: Memory versus attitude. "
Episode Synopsis
Davit Davtyan & Armen Tashchian (2022) Thematic Congruency in the Context of Brand Placements: Tests of Memory and Attitude Measures, Journal of Current Issues & Research in Advertising, 43:3, 319-335, DOI: 10.1080/10641734.2022.2066231
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