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Listen "43. 4-2: I choose to watch ads that matter to me"
Episode Synopsis
Regina Jihea Ahn & Chang-Dae Ham (2022) Exploring the Effect of Ad Choice in Online Video-Streaming Platforms: Moderated by Ad Involvement and Mediated by Psychological Reactance, Journal of Current Issues & Research in Advertising, 43:4, 360-376, DOI: 10.1080/10641734.2022.2092788
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