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Listen "44. 1-6: Advertising role of CSR and strategic investment in R&D"
Episode Synopsis
Jongwan Bae, Hannah Oh & Seungbeom Kim (2023) Advertising Role of CSR and Strategic Investment in R&D: Evidence from the Biohealth Industry, Journal of Current Issues & Research in Advertising, 44:1, 105-121, DOI: 10.1080/10641734.2022.2131655
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