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Listen "43. 4-5: I already donated, so don’t tell me to recycle "
Episode Synopsis
Rachel Esther Lim & Ji Mi Hong (2022) Don’t Make Me Feel Guilty! Examining the Effect of a Past Moral Deed on Perceived Irritation with Guilt Appeals in Environmental Advertising, Journal of Current Issues & Research in Advertising, 43:4, 421-436, DOI: 10.1080/10641734.2022.2122638
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