43. 3-3: How persuasion knowledge stands between adolescent skepticism and identification in influencer marketing

JCIRA: Curious and Interesting
16/08/2022 1 min Temporada 43 Episodio 3
43. 3-3: How persuasion knowledge stands between adolescent skepticism and identification in influencer marketing

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Episode Synopsis

Nils S. Borchers (2022) Between Skepticism and Identification: A Systematic Mapping of Adolescents’ Persuasion Knowledge of Influencer Marketing, Journal of Current Issues & Research in Advertising, 43:3, 274-300, DOI: 10.1080/10641734.2022.2066230
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