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Listen "44. 2-3: The ideal advertising professor"
Episode Synopsis
George Anghelcev, Sela Sar, Jas L. Moultrie & S. Shageaa Naqvi (2023) The Ideal Advertising Professor: A ZMET-Based Inquiry, Journal of Current Issues & Research in Advertising, 44:2, 169-191, DOI: 10.1080/10641734.2022.2153949
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