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Listen "43. 4-3: Listicles versus narratives"
Episode Synopsis
Chris R. Noland & Taylor Wen (2022) Listicles vs. Narratives: The Interplay between Mood, Message Type, and Disclosure on Native-Advertising Effectiveness, Journal of Current Issues & Research in Advertising, 43:4, 377-399, DOI: 10.1080/10641734.2022.2100845
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