JCIRA: Curious and Interesting

JCIRA: Curious and Interesting

Por: Sukki Yoon
You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.
92 episodios disponibles

Latest episodes of the podcast JCIRA: Curious and Interesting

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45.1-3: Optimal scale length in advertising research 11/02/2024
45.1-2: Advertising messages for nondrinkers 11/02/2024
45.1-1: Engagement with luxury brands through Instagram 11/02/2024
44.4-7: Social identity and spokespersons 26/11/2023
44.4-6: CSR advertising for Koreans and Chinese 26/11/2023
44.4-5: Public service advertisements during the pandemic 26/11/2023
44.4-4: Normative appeals to encourage employees to act green 26/11/2023
44.4-3: Vampire effect 26/11/2023
44.4-2: Brand changes me: Self-concept through life stages 26/11/2023
44.4-1: Race and ethnicity problems in the ad industry 26/11/2023
44.3-6: Reactions to online behavioral advertising: Privacy matters but knowledge doesn’t 08/09/2023
44.3-5: Artificial intelligence and ethnicity targeting 08/09/2023
44.3-4: Industry experts and consumers provide contrasting opinions about virtual versus human influencers 08/09/2023
44.3-3: Anthropomorphic virtual agents versus standard text advertising 08/09/2023
44.3-2: Advertising in online gaming communities 08/09/2023
44.3-1: Are virtual or real influencers most effective in metaverse advertising? 08/09/2023
44.3-0: Digital advertising in the age of generative AI 08/09/2023
44. 2-6: Moral reasoning scores and life story of ad executives 17/05/2023
44. 2-5: Gender diversity and creativity in ad agencies 17/05/2023
44. 2-4: Influencer and sponsorship disclosure on Instagram 17/05/2023
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