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Listen "44.4-2: Brand changes me: Self-concept through life stages"
Episode Synopsis
Magdalena Kolańska-Stronka, Marzanna Farnicka, Piotr Mamcarz, Paweł Krasa & Agata Poręba-Chabros (2023) Brand Changes Me: An Exploratory Study of Perceived Changes in Consumers’ Self-Concept in the Life Cycle, Journal of Current Issues & Research in Advertising, 44:4, 429-452, DOI: 10.1080/10641734.2023.2206871
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