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Listen "44.3-1: Are virtual or real influencers most effective in metaverse advertising?"
Episode Synopsis
Marie Haikel-Elsabeh (2023) Virtual Influencers versus Real Influencers Advertising in the Metaverse, Understanding the Perceptions, and Interactions with Users, Journal of Current Issues & Research in Advertising, 44:3, 252-273, DOI: 10.1080/10641734.2023.2218420
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