44. 2-4: Influencer and sponsorship disclosure on Instagram

17/05/2023 2 min Temporada 44 Episodio 2
44. 2-4: Influencer and sponsorship disclosure on Instagram

Listen "44. 2-4: Influencer and sponsorship disclosure on Instagram"

Episode Synopsis

Y. J. Chung, S. S. Lee & E. Kim (2023) The Effects of Influencer Types and Sponsorship Disclosure in Instagram Sponsored Posts, Journal of Current Issues & Research in Advertising, 44:2, 193-211, DOI: 10.1080/10641734.2022.2155891