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Listen "44.4-4: Normative appeals to encourage employees to act green"
Episode Synopsis
Eun Yeon Kang & Soo Yeon Kang (2023) Green CSR Communication to Internal Audiences: The Persuasive Power of Normative Appeals to Employees’ Green Behaviors, Journal of Current Issues & Research in Advertising, 44:4, 473-496, DOI: 10.1080/10641734.2023.2218449
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