ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "45.1-3: Optimal scale length in advertising research"
Episode Synopsis
Gunwoo Yoon (2024) No One Optimal Way to Measure People’s Attitudes? Preferred Length of Scales in Advertising Research, Journal of Current Issues & Research in Advertising, 45:1, 43-70, DOI: 10.1080/10641734.2023.2246049
More episodes of the podcast JCIRA: Curious and Interesting
46.3-5: Inclusive Ads, the Swedish Way
28/09/2025
46.3-4: Doing Gender at Work
28/09/2025
46.3-3: When Inclusion Backfires
28/09/2025
46.3-2: The Luxury of Belief
28/09/2025
46.3-1: Inclusive Ads, Different Eyes
28/09/2025
46.2-6: Reframing Stigma
08/06/2025
46.2-5: When Stories Sell
08/06/2025
46.2-4: Luxury Brands, Local Clicks
08/06/2025
46.2-3: Eco-Curious: The Power of Surprise
08/06/2025
In God we trust