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Listen "45.1-2: Advertising messages for nondrinkers"
Episode Synopsis
Joyce M. Wolburg & Eric Haley (2024) Communicating with College Student Nondrinkers: Using the Six-Segment Message Strategy Wheel to Create Advertising Messages That Resonate, Journal of Current Issues & Research in Advertising, 45:1, 22-42, DOI: 10.1080/10641734.2023.2242900
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