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Listen "44.3-4: Industry experts and consumers provide contrasting opinions about virtual versus human influencers "
Episode Synopsis
Anan Wan & Mengtian (Montina) Jiang (2023) Can Virtual Influencers Replace Human Influencers in Live-Streaming E-Commerce? An Exploratory Study from Practitioners’ and Consumers’ Perspectives, Journal of Current Issues & Research in Advertising, 44:3, 332-372, DOI: 10.1080/10641734.2023.2224416
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