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Listen "44.4-7: Social identity and spokespersons "
Episode Synopsis
Carolyn A. Lin & Louvins Pierre (2023) The Role of Social Identity and Spokesperson in Influencing Consumer Involvement, Information Seeking, and Purchase Intention, Journal of Current Issues & Research in Advertising, 44:4, 542-565, DOI: 10.1080/10641734.2023.2223240
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