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Listen "44.4-6: CSR advertising for Koreans and Chinese"
Episode Synopsis
Yoon-Joo Lee, Huan Chen & Eric Haley (2023) Vertical Individualism As a Motivating Factor in Perceiving CSR Advertising for East Asian Markets: Korea and China, Journal of Current Issues & Research in Advertising, 44:4, 517-541, DOI: 10.1080/10641734.2023.2220012
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