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Listen "KELTON/ MATERIAL - Gareth Schweitzer (Co-Founder/ President). Why are most researchers so bad at storytelling? Learning from journalism; founding Kelton; how to build lasting client and agency relationships."
Episode Synopsis
Send us a textGareth Schweitzer (ex-President/ Founder @ Kelton, Vice Chair @Material) gives great insight from his background as a White House correspondent around crafting compelling stories, founding a highly respected agency in Kelton, deciding how and when to integrate into a bigger group, and so much more....Brought to you by Horizon https://www.gethorizon.net/ In this episode we cover:Gareth falling off stuffFrom the White House beat to consumer insightsShaking up storytelling Learning from journalismFrom starting an agency to saleTips to build client relationships and salesEffectively integrating agenciesWhat comes next? Predictions.....Ands some great book recommendations...TOWNIE : ANDRE DUBUS IIITHE OTHER WES MOORE, ONE NAME, TWO FATES: WES MOOREAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to [email protected]
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