ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "MESH - Fiona Blades, Founder & CEO. Navigating business with purpose and values; empowering marketers through experience measurement; the transformative role of retail media. "
Episode Synopsis
Send us a textA real pleasure to have Fiona Blades, Founder and Chief Experience Officer of Mesh Experience on the podcast. It’s a great conversation, incorporating: What you can learn from the indie music scene in ManchesterLessons for founders The importance of experience metrics and correlation with market shareThe (hitherto hidden) impact of retail media on brand equity and advocacySetting up a ‘data as a service’ propositionThe role of the Market Research CouncilWhat makes a good clientAnd why teenage boys really wear deodorant (yes, really). With call outs for SMG, the Path to Purchase Institute, the Market Research Council. And thanks to Insight Platforms for their support and to MX8 Labs for sponsoring. All episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to [email protected]
In God we trust