IHG HOTELS AND RESORTS - Catherine Willis, Head of Guest Insights. Decoding consumer behavior like a detective; the importance of the 'love spark' in car purchase; lessons from Ford, Delta Airlines, and LG Electronics.

Insights, Marketing & Data: Secrets of Success from Industry Leaders
18/02/2025 46 min Temporada 4 Episodio 12
IHG HOTELS AND RESORTS - Catherine Willis, Head of Guest Insights. Decoding consumer behavior like a detective; the importance of the 'love spark' in car purchase; lessons from Ford, Delta Airlines, and LG Electronics.

Listen "IHG HOTELS AND RESORTS - Catherine Willis, Head of Guest Insights. Decoding consumer behavior like a detective; the importance of the 'love spark' in car purchase; lessons from Ford, Delta Airlines, and LG Electronics."

Descargar episodio

Episode Synopsis

Send us a textWhat a pleasure to welcome on Catherine Willis of IHG Hotels and Resorts onto the podcast. Catherine is a font of knowledge and brings to bear amazing perspective.   In addition to our chat about the importance of beige food and darkened rooms (qual researchers, you’ll understand), some highlights from our conversation:How to uncover true consumer motivationsIdentifying and addressing anxiety pointsLearning from police interrogation techniquesThe importance of the ‘love spark’ in car purchaseAdvice for young people entering the industryThe impact of AILessons from Ford, Cox Communications and LG ElectronicsAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to [email protected]

More episodes of the podcast Insights, Marketing & Data: Secrets of Success from Industry Leaders

NICOLE PIKE - YOU GOV, Global Head of Sport. The data behind the world of sports; the evolution of video games research; valuing the e-sports audience; using AI without smearing data provenance 28/10/2025
ONE STRATEGY STUDIO - JONATHAN WILLIAMS (FOUNDER). PART 2. Why bootstrapping often beats chasing VC money. Addressing client concerns on AI; and why even with SaaS they often still want you to press 'the button' for them. 09/10/2025
JONATHAN WILLIAMS - ONE STRATEGY STUDIO (Founder) Part 1. Why the future of insight isn't asking consumers more questions, it's finding better answers. Doing more with existing data; driving more value out of new research. 29/09/2025
ZAPPI - Steve Phillips, Founder & Chief Innovation Officer. Why insight specialists should drive marketing & innovation; raising $170m investment for growth; the short and medium term benefits of AI; managing the transition from CEO. 05/01/2025
DELINEATE - James Turner, CEO & Founder. Is conventional brand tracking broken? Harnessing machine-driven insights for real-time understanding; evaluating true campaign levers not vanity metrics; lessons from founding Delineate and what comes next. 12/12/2024
THOUGHTFUL RESEARCH - Erin Sowell, Founder. Applying environmental principles to market research; from ecosystem science into consumer insight; inspiring the next generation of industry leaders. 05/12/2024
UNIVERSAL PICTURES - Owen Myles, Senior Director, Global Research & Analytics. Marketing iconic movies like "Wicked" and "Jurassic World"; adapting to the post-pandemic landscape; navigating agency/ client relationships; insights from the BBC and Sony. 28/11/2024
MESH - Fiona Blades, Founder & CEO. Navigating business with purpose and values; empowering marketers through experience measurement; the transformative role of retail media. 07/11/2024
BANG & OLUFSON - Stefanie Zammit, Director, Analytics and Insight. Re-examining the role of analytics and insight; navigating Middle East market research; learnings from Marks & Spencer and Starbucks; key traits of successful agencies. 24/10/2024
MB NEUROMARKETING - Marco Baldocchi, Founder & CEO. Unveiling the brain's role in brand loyalty; the emotional journey towards purchase; why FOMO works; the power of subconscious priming in consumer behavior. 02/10/2024
© 2003-2025 ZARZA | AHEAD OF OUR TIME
privacy policy
In God we trust In God we trust
PreSales Questions? Click Here
or call our toll-free line at +1-888-5002068 Miami, Florida, USA