DELINEATE - James Turner, CEO & Founder. Is conventional brand tracking broken? Harnessing machine-driven insights for real-time understanding; evaluating true campaign levers not vanity metrics; lessons from founding Delineate and what comes next.

Insights, Marketing & Data: Secrets of Success from Industry Leaders
12/12/2024 48 min Temporada 4 Episodio 10
DELINEATE - James Turner, CEO & Founder. Is conventional brand tracking broken? Harnessing machine-driven insights for real-time understanding; evaluating true campaign levers not vanity metrics; lessons from founding Delineate and what comes next.

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Episode Synopsis

Send us a textIs brand tracking totally broken?  Or just boring? Well, maybe it’s neither. I’m delighted to chat to James Turner (JT) who is the founder and CEO of Delineate, the pioneering firm challenging the status quo in a critical sector. Drawing on experience and learnings from Circana, BT, Black Swan and Edelman, JT is great company and offers a unique perspective. Among other areas, we discuss:Learning to handle ‘big data’ in the early daysWhy consumer insight businesses often don’t have their data houses in orderLearning from the world of PRMoving from brand tracking to campaign tracking….and back againLessons for foundersWhat’s next for DelineateIf you want to support the podcast and future episodes, please follow/ review etc on Apple, Spotify etc. All episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to [email protected]

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