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Listen "UNIVERSAL PICTURES - Owen Myles, Senior Director, Global Research & Analytics. Marketing iconic movies like "Wicked" and "Jurassic World"; adapting to the post-pandemic landscape; navigating agency/ client relationships; insights from the BBC and Sony."
Episode Synopsis
Send us a textVery topical this week for all you WICKED fans - we have on Owen Myles of Universal Pictures, explaining how film studios adjust their marketing in relation to a film’s likely performance. Owen also adds in some great lessons from his time at other brands and agencies, as well as a refreshing twist on what makes a good brand/ agency relationship. Among other areas we cover:Lessons from Kantar, Sony Europe and BBC WorldwideJuggling 20+ launches per yearIntegration of traditional and new measures to anticipate successDifferences between U.S. and international approachesThe state of the film industry post CovidWith call outs to Chris Massey, Henry Heywood, David Boyle and thanks to Insight Platforms for their support and to MX8 Labs for sponsoring..All episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to [email protected]
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