ZAPPI - Steve Phillips, Founder & Chief Innovation Officer. Why insight specialists should drive marketing & innovation; raising $170m investment for growth; the short and medium term benefits of AI; managing the transition from CEO.

Insights, Marketing & Data: Secrets of Success from Industry Leaders
05/01/2025 49 min Temporada 4 Episodio 11
ZAPPI - Steve Phillips, Founder & Chief Innovation Officer. Why insight specialists should drive marketing & innovation; raising $170m investment for growth; the short and medium term benefits of AI; managing the transition from CEO.

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Episode Synopsis

Send us a textDelighted to have on Steve Phillips, the Founder, former CEO and now Chief Innovation Officer of Zappi. Steve is one  the foremost thinkers and entrepreneurs in consumer insights, marketing and innovation,  a veteran of several  start ups and the driving force behind Zappi, who took on a $170m investment from Sumeru Equity  Partners in December 2022 to drive further innovation.  We have a great conversation including: The story behind Zappi’s creation and growthAdvice for entrepreneursHow to instill true benefits from  automationThe balance between self-service and conventional agency offeringsUsing meta-data and AI models to ideate before testingThe use of AI agentsManaging the transition from CEO and ensuring staff still say ‘no’With thanks to Insight Platforms for their support and MX8 Labs for sponsoring. All episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to [email protected]

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