Send us a textIn a world like sports  - where a clean number can seal a deal, but a fuzzy story can sink it - how do you ensure data fidelity and really robust conclusions? And what's the data behind the scenes that moves investment?  Well, I can't think of anyone better to explain that balance than the  fantastic  Nicole Pike, Global Head of Sport for YouGov (and formerly head of video games and E-sports at Nielsen.)  We dig into:- Nicole's journey from pet food research to movies, video games, e-sports and sport.- How audience behavior has shifted in the world of games- Where AI helps analysis without breaking trust- The unique mechanics of entertainment sector forecasting- The reality behind the E-sports boom- The emergent uses of consumer data to fill out stadiums and monetize sports contentAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to [email protected]

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