Fractional/Interim CMO and CMO coach Alan Gonsenhauser (Demand Revenue) explains what it really takes to thrive in PE-backed companies: speaking the language of finance, aligning on value creation and MOIC, building repeatable revenue engines, and acting like a business leader (not just a marketer). We cover why PE can be a career accelerator, when it becomes misery, and how to prepare 6–12 months ahead if you want that PE CMO role.What you’ll learnWhy PE is good news (fast learning, frameworks, career upside) and when it’s bad newsThe must-have shift from tactics → strategy → growth outcomesHow to interview for PE CMO roles (use STAR stories tied to revenue & retention)Core metrics: MOIC, LTV/CAC, retention, and efficient growthThriving vs. struggling CMOs: expectation-setting, cross-functional alignment, and budget disciplinePreparing for PE in 6–12 months: finance fluency (EBITDA, CVP), GTM leadership, and cutting non-performersWhy brand reputation fuels future pipeline and win rates (not just “make it pretty”)Who this is forCMOs, VPs of Marketing, PE operators, founders/CEOs, and leaders targeting fractional/interim CMO or PE portfolio roles.ConnectAlan Gonsenhauser – Demand Revenue: demandrevenue.com • [email protected], interim/fractional CMO, and PE portfolio growth advisory.👍 If this helped, like & subscribe. Drop your PE CMO questions in the comments for a follow-up AMA.https://www.demandrevenue.com/podcasts/

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