An April 17, 2025 candid conversation with veteran CMO and growth advisor Alan Gonsenhauser, CEO of Demand Revenue, LLC and Fractional United Marketing and Growth Advisory Board member. Alan's unique career journey began in finance and evolved into leading marketing at some of the world’s largest B2B companies. Alan will share how his financial roots shaped his approach to marketing leadership - and why today’s CMOs must understand and align with finance more than ever.​We’ll explore how marketing and finance can work better together, lessons from Alan’s experience as a CMO (both full-time and fractional) and what it really means to be a business-first marketer.​Expect sharp insights, real talk, and takeaways you can apply immediately in your fractional marketing leadership.​Learn more about Alan at https://www.demandrevenue.com/https://www.demandrevenue.com/podcasts/

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