Why Customer-Led Growth Is the Future of Marketing | Full Interview with Alan GonsenhauserIn this candid and insightful conversation, CMO coach and former Gartner analyst Alan Gonsenhauser breaks down why customer-led growth—not just lead gen—is the key to sustainable business success. Whether you're a CMO, CEO, or PE-backed executive, this is a must-watch on how customer experience, churn, and strategic alignment define the future of your revenue.🧠 Key Takeaways:Why revenue is a lagging indicator—and how focusing on retention and customer value drives future growthThe truth about churn: how it silently kills sales momentum, brand equity, and financial valueHow CMOs can become indispensable strategic leaders by aligning brand, demand, and customer-led growthThe role of Net Promoter Score 3.0 in improving customer experience and business outcomesHow to work effectively with private equity firms and prove marketing's impact in financial termsA real-world success story from FinThrive, where customer feedback led to a dramatic shift in retention and reputationThe importance of cross-functional alignment, shared KPIs, and defining what “good” looks like across departmentsWhy you need to measure earned growth, not just acquisition📘 Recommended Reading:Winning on Purpose by Fred Reichheld – a blueprint for building truly customer-centric organizations.🎯 Whether you're stuck chasing leads or ready to become a business-first CMO, this conversation offers the mindset and metrics to lead with impact.📌 Chapters:00:00 - Introduction01:20 - What is customer-led growth?04:15 - Why revenue is a lagging indicator06:40 - Metrics that matter to PE firms10:30 - From tactical to strategic marketing leadership14:05 - Case study: FinThrive and NPS 3.018:50 - Churn as a growth killer21:00 - Aligning your ICP and internal teams24:30 - Earned growth: the next evolution of NPS27:00 - Final advice for CMOs and CEOs#CustomerLedGrowth #CMO #MarketingLeadership #CustomerExperience #Churn #NetPromoterScore #FinThrive #PrivateEquity #BusinessStrategy #ExecutiveCoaching #MarketingMetrics #FullInterviewhttps://www.demandrevenue.com/podcasts/

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