In this Durham Lane Executive Roundtable, host Richard Lane is joined by Alan Gonsenhauser (CEO, Demand Revenue) to unpack what’s really behind a broken inbound funnel — and how to fix it.Together, they explore how to bridge the gap between marketing, sales, and customer success using data, alignment, and technology.🎙️ Key Takeaways:How to define and align your Ideal Customer Profile (ICP)The importance of lead qualification and clean CRM dataSetting Service Level Agreements (SLAs) between sales and marketingThe right way to use AI in your inbound strategyUnderstanding problem-market fit → product-market fit → platform-market fitAvoiding tech bloat and maximizing your MarTech ROI📈 Whether you’re a CMO, CRO, or startup founder, this conversation reveals the strategies top executives use to align teams, optimize inbound conversion, and drive sustainable growth.🎧 Subscribe to Durham Lane for more live discussions on B2B growth, marketing strategy, and sales excellence.#DurhamLane #InboundMarketing #SalesAlignment #DemandRevenue #MarketingAutomation #B2BLeadership #AIinSales #CRMStrategy #ExecutiveRoundtable #LeadGeneration #BusinessGrowthhttps://www.demandrevenue.com/podcasts/

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